BLUE IS A CREATIVE LEADING
MULTI-NATIONAL GROUP OF COMPANIES ESTABLISHED IN 2010.
The idea was generated to start a small business to fill unmet healthcare consumer/patient services market needs. In the early years, we built up a portfolio of services to cover this area.
Insights (INS) started as our first company, launched from a living room in Egypt, targeting pharmaceutical companies. Our business is transforming brand equity into brand activation, more specifically, we create meaningful, innovative activation concepts that touch the hearts and minds of those who experience them. We believe brand activation should do more than just look good and entertain, they should inspire behavioral change through the proper activation campaign (awareness campaigns, patient support programs, sampling campaigns, etc...).
Archmetry (ARCH) was created to specialize in transforming retail spaces into engaging, high-performing environments that captivate customers and drive sales. Our comprehensive suite of services includes in-store marketing materials, category management, merchandising, retail audits, and more.
Foray Digital (FORD) was launched to broaden our service offerings into the digital realm. Foray Digital is dedicated to helping companies create impactful and engaging experiences that connect with consumers online. From social media and content marketing to SEM, SEO, and beyond. Foray Digital delivers tailored strategies designed to optimize the brand's digital presence and drive results.
Intelligencia is an information technology company. We can help you digitize non-digital products, services, or operations through a wide range of services; web development, mobile application development, SaaS development, UI UX design services, Odoo development, and artificial intelligence services.
Incursion Research (ICR) launched to expand our medical services as medical affairs arm specializing in medical writing, advisory boards, medical journal publications, CME, and the preparation of guidelines, protocols, and white papers. InTelligancia(INT) established as a leader in web and mobile software solutions, leverages AI, data, technology, and advanced analytics to craft innovative solutions that navigate the complex and interconnected landscape of digital transformation.
The overwhelming challenge posed by the COVID-19 pandemic and the resulting halt in business activities served as a powerful catalyst, compelling us to launch EvenTech (EVNT), a groundbreaking virtual and hybrid event management solution was born from necessity, designed to keep the spirit of connection and collaboration alive amidst unprecedented times hosting an array of events (conferences, webinars, product launches, and cycle meetings).
Transbuilders company was established to make a massive difference in the production market, starting from selecting the place and including all required types of branding products and highly trained staff to offer creative and premium quality options that fill all the gaps in the different kind of events. We created Incursion to be a leading company specializing in all medical services, and provide high-quality services to healthcare professionals and medical institutions.
Vocacy provides innovative talent development solutions, leaving our fingerprint in business communities to create an enhanced intelligent workplace.
Our Strategy
OUR VISION
To be the first full-service marketing provider in the MENA region, offering innovative products, ideas, and concepts to a diverse international customer base while serving as their most dependable marketing and advertising companion.
OUR MISSION
Participate in the success of our clients by using our expertise and creative thought to ensure that your message reaches every customer and earns their trust.
Our Values
INNOVATION
Innovation - is our DNA – we develop and apply world-class technology. We listen, learn, and seek out the best ideas and creativity and continually improve.
QUALITY
Quality - is our way of life – we believe that Quality is never an accident. It’s always the result of intelligent effort.
PEOPLE
People - make the difference - we highly believe that people are the primary asset for any business. You don’t build a business, you build people and then people build the business.
ETHICS
Ethics - we do what is right – honesty, truth, social responsibility, good behavior, moral principles, and rules of conduct are the aspects that guide our practices.
SERVICE
We exist to help our customer-consumers. We always guarantee a good experience from a company that cares.
TEAM SPIRIT
Culture is nurturing our growth – individually, we are one drop. Together, we are an OCEAN. This is how we seek a healthy work environment.
Our Culture
EQUITY
We have a sense of equality, of sharing, of being helpful approachable, and informal. We welcome open communication from everyone. We want to listen, to know. We have mutual respect for each other. We base our discussion on facts.
SUPPORT
ll employees are part of the Blue team so we work together to help each other. All employees have a loyalty, commitment to each other’s ongoing success and to Blue’s ongoing success. Each employee helps other employees to succeed. Each employee’s commitment to loyalty to one another (employee and company) are integral to the Blue spirit.
Blue Concept
BUILDING A PORTFOLIO OF BUSINESSES ACROSS VARIOUS SECTORS, REDUCING RELIANCE ON ANY SINGLE INDUSTRY AND MITIGATING OVERALL RISK.
Blue Partners
OUR PEOPLE
MAKE THE DIFFERENCE
We Value Each Employee
- Each Employee is critical to our success.
- Our employees provide excellent quality service to our staff.
- No job at Blue is so important or so urgent that the time cannot be taken to perform it in a safe manner.
- All employees recognize the importance of each other’s personal and family life.
Our People Live the Values
- We select the staff who will live the values and have the best skills in an open, fair, and careful process.
- We are respectful and proud of the diversity of our people.
- We respect and embrace the culture of the people of each nation in which we operate.